Shaping the Future of Student Engagement
The University of Surrey, a leading UK university, aimed to enhance student engagement and increase the number of prospective students signing up for open days and requesting course prospectuses. To achieve this, the university collaborated with 7DOTS to revamp its online undergraduate course pages.
The impact
Real world impact for the University of Surrey
- +0%
Open day sign-ups
- +0%
Prospectus requests
- +0%
Online conversion rates
The University of Surrey
Wonderful things happen here
The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, they provide exceptional teaching and practical learning to inspire and empower their students for personal and professional success.
The challenge
To increase student engagement on the University of Surrey's website
Initial research conducted by 7DOTS revealed that prospective students were often overwhelmed by the amount of information available online and needed a more intuitive and user-friendly interface to navigate university course offerings.
The brief was to enhance the overall user experience with a focus on:
- Increasing open day sign-ups.
- Boosting the number of prospectus requests.
- Reduce the bounce rate and increase time spent on the site.
- Improving conversion rates from site visitors to prospective students.
Gallery
The solution
The solution
Through a carefully planned series of workshops with key stakeholders, 7DOTS built a deep understanding of what prospective students needed from the University of Surrey’s course pages.
This revealed both their needs and the pain points in the existing user journey, providing a clear foundation for shaping a more effective and engaging experience.
User-centric design
The new design focused on simplifying navigation, highlighting key information, and making it easier for students to take action, e.g. signing up for open days or requesting a prospectus.
Find out more about our UX/UI services
The outcome
More engagement. More prospective students taking action.
Within three months, the campaign delivered significant improvements in student engagement. Enhanced course pages increased Open Day sign-ups and prospectus requests, while reducing bounce rates and encouraging visitors to spend longer exploring content. The results demonstrate how a focused, user-centric digital experience can drive meaningful engagement, conversions and long-term value.
Working with 7DOTS is a true example of how engaging with the right partners can deliver results at pace with maximum impact.
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