Brand and digital transformation for an award-winning insurance broker.
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Share of voice growth
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Brand authority for Miller Insurance through brand and digital transformation
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Growth in site conversion rate
The 5Cs Framework
Five questions that show why growth isn’t happening. Company, Cohorts, Competitors, Context and Confidence, brought together through a single lens so you know what to change first.
Why five
The premise
Growth problems are multi-dimensional. Most diagnoses aren’t.
Growth isn’t a single channel, tactic or moment problem. It’s a decision problem, and decision problems have more than one cause. A media review will tell you about media. A UX review will tell you about UX. Neither will tell you why a buyer who wanted to act didn’t.
The 5Cs looks at every dimension that matters, then brings the evidence together through one lens: confidence. That shows where decisions are breaking down, and what needs to change to unlock growth.
What you get
What the 5Cs produce
A good diagnosis doesn't end in a report. It ends in a shared problem, an evidenced gap, and a plan the room actually agrees to act on.
One agreed problem
A single definition of what’s holding growth back, signed off by the room.
A mapped Confidence Gap™
The specific moments where intent stops becoming action.
A measurement framework
Agreed metrics, so progress can be proved to the board.
Evidence across all 5Cs
Internal, customer, competitor and market data read as one picture.
A roadmap with owners
Priorities sequenced, and a named owner against each one.
Leadership alignment
One story that marketing, digital, sales and the board all recognise.
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What we deliver
Five questions, one diagnosis
Strategy, proposition, people, process, technology and data. Where internal friction is slowing growth down.
Company. Are we set up to win?
Strategy, proposition, people, process, technology and data. Where internal friction is slowing growth down.
Why it's different
Built to produce decisions
Most consultancies cover three Cs: Company, Competitors, Context. Some add Customers. Very few structure everything around decision-making and confidence.
That is the shift. We don’t analyse a business. We diagnose why customers aren’t acting. The 5Cs is diagnostic rather than descriptive, and every phase ends in a choice with an owner against it. That is what makes the output usable in a boardroom.
The five questions a board actually asks
- Where are we misaligned internally?
- Where are customers hesitating?
- Where are competitors outperforming us?
- What external forces are changing behaviour?
- Where are we losing confidence, and therefore growth?
How we work
Our Waymaking process
These four phases sit inside the Define stage of Waymaking, with Focus as the dedicated confidence step between Clarify and Plan.
Asses
Gather the evidence across all five Cs. Stakeholder interviews, cohort research, competitor and market analysis, data and journey review.
Asses
5Cs Snapshot - Free
Not every organisation is ready to commit budget to a full diagnostic, so we offer two ways in, one free and one paid.
Format
One 60-minute video call with a senior member of the 7DOTS team.
Preparation
A short pre-call questionnaire, so we arrive already having formed a view.
Output
A board-ready one-page diagnostic: headline growth problem, one insight per C, your mapped Confidence Gap, three prioritised hypotheses, recommended next step.
Best for
Leaders who want a fast, credible read before committing to anything.
5Cs Snapshot - Paid
Format
A scoped engagement across several weeks.
What it involves
Preparation A short pre-call questionnaire, so we arrive already having formed a view. What it involves Stakeholder interviews, cohort research, competitor and market analysis, data and journey review, workshop-led synthesis.
Output
Full strategic diagnostic, mapped Confidence Gap, prioritised growth plan with owners and sequencing, measurement framework, and a leadership team that agrees on all of it.
Best for
Organisations ready to diagnose properly before committing budget to delivery.
Client Work
Results that speak for themselves
- Harnessing greatness
Redefining a global infrastructure investor's digital identity.
A refreshed platform aligning brand, strategy and sustainability+0%Engagement
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0%Alignment of assets to net zero targets
Constructed a multi-year digital transformation programme with this leading telecommunications provider.
Setting a new category benchmark£0MOf strategic digital value built across the 8-year engagement
+0%Organic traffic growth
+0%Deeper engagement year on year
Featured sectors
The 5Cs shows up most clearly in industries where the decision is considered, the buying group is complex, and hesitation is expensive.
Financial Services
We help financial organisations set the right strategy, activate smarter digital campaigns, and measure what matters: turning complex, considered purchase journeys into measurable performance.
Financial Services
B2B Technology
We support B2B technology brands designing digital ecosystems and demand programmes that earn buyer trust, accelerate qualified pipeline, and prove commercial value with the kind of evidence boards take seriously.
B2B TechnologyProfessional Services
We align brand, content, search and performance into a digital experience that reflects the calibre of the work, attracts the right clients, and stands up to scrutiny in the boardroom.
Professional Services
Ready to identify where confidence is breaking down?
Book a free 5Cs Snapshot conversation with the team.