Five things the businesses growing right now have in common
Sam Page
Five patterns from the businesses still growing through 2026. From customer focus and creative out-play to embedding AI as operational leverage and closing the Confidence Gap.
Insights shaping digital confidence.
Insights
Oliver Fairlie
No one is following your script. They’ve never even read it.
This article explores why traditional buyer journeys and rigid marketing “scripts” no longer reflect how people actually make decisions. Instead of trying to control complex behaviour with more touchpoints and segmentation, brands should focus on understanding buyer intent and closing the “Confidence Gap” - the space between knowing and feeling ready to act.
Sam Page
Convergences: Five things SXSW 2026 told us about where technology, business and people are heading
From the end of the traditional trend report to the rise of AI-mediated relationships and a backlash against frictionless everything, SXSW 2026 revealed a shift in how technology intersects with human behaviour. These five takeaways highlight a common theme: in an increasingly automated world, the brands and organisations that win will be the ones that double down on what makes them unmistakably human.
Sam Page
The Confidence Gap: why customer confidence is the new growth strategy
An exploration of the Confidence Gap in modern buyer journeys and why so many decisions stall in the “messy middle.” The article explains the psychology behind hesitation and introduces the 7DOTS confidence framework for designing digital experiences that turn intent into action.
Sam Page
The Buyer Has Already Moved On
AI is rapidly reshaping the buyer journey, shifting discovery from search engines to AI-driven conversations that summarise, compare, and recommend before a single website visit. As research, decision-making, and even purchases move inside platforms like ChatGPT, brands must rethink how they show up, structure content, and compete in an AI-led funnel.
Missy Clements
AI: Confidential - What People Really Think About AI Right Now
We asked people to be brutally honest about AI and the answers might surprise you. From “my creative buddy” to “I’m not sure I trust it,” discover how AI is shaping creativity, work, and our thinking and why people are both excited and uneasy.
Sam Page
The Pattern of Success: 7 Things Winning Cultural Organisations Are Doing Right Now
Culture and technology aren’t opposites — they evolve the same way and thrive on impact. Drawing on 15 years of digital strategy and real-world examples, this piece explores seven patterns behind today’s most successful cultural organisations ahead of the REMIX Summit in London.
Paul Laroy
2026 Development Trends
The key development and engineering trends for 2026, from scalable architectures and strong foundations to platforms built for performance, resilience and growth..
Jack O'Leary
2026 SEO & AI Visibility / GEO Trends
The key SEO & AI Visibility / GEO trends shaping 2026, from AI-led discoverability and intent-driven search to the fundamentals that power visibility across generative experiences.