A digital partnership built for continuous transformation
From a major global website and brand transformation to years of continuous optimisation, we’ve helped SHL evolve its digital presence to support an ambitious, changing global business.
The impact
The numbers behind SHL's digital evolution
- £0.0m
Incremental revenue
- +0%
Conversion rate
- +0%
Site visitors
SHL
Helping businesses unlock the potential of their people
SHL is a global leader in talent intelligence, combining assessment science, benchmark data and analytics to help organisations make more confident decisions about their people.
From recruitment and talent management to leadership and development, SHL gives businesses the insight they need to understand potential, improve performance and build stronger workforces.
The challenge
Making an internal transformation visible to the world
SHL was undergoing an organisation-wide transformation - redefining the business, its proposition and its ambitions for future growth.
Much of that change was already happening internally. The challenge was to make sure customers and the wider market could see it too.
SHL needed an external perspective to challenge existing assumptions, better understand its audiences and create a more consistent expression of the business across brand and digital.
The ambition was to:
- Create a digital experience that reflected the future direction of SHL.
- Strengthen the brand story and create greater consistency.
- Make a complex global proposition easier for audiences to navigate.
- Build a scalable platform capable of supporting multiple international markets.
- Create a foundation that could continually evolve alongside the business.
Gallery
The solution
The solution
Building for transformation, not just launch
We started with an intensive period of discovery, working with teams across SHL and combining their expertise with extensive market and audience research. Those insights shaped a programme spanning brand, experience, technology and search - culminating in a new global digital platform designed around SHL's immediate transformation and its longer-term ambitions. But launch wasn't the finish line. Since 2021, we've continued to work with SHL to optimise, extend and evolve the platform as the business and its digital needs have changed.
Challenging assumptions with audience insight
We immersed ourselves in SHL's business, bringing together stakeholder expertise with market and audience research to understand the organisation from the inside out. That independent perspective allowed us to validate existing thinking, challenge assumptions and establish clear priorities for the brand and digital experience.
Turn insight into digital direction
The outcome
A platform that has evolved with the business
The new website launched in October 2021, bringing SHL's evolving brand, proposition and digital experience together for the first time and giving its Sales and Marketing teams a new global platform for growth.
But the real measure of the platform has been what happened next.
Rather than becoming a snapshot of SHL at the point of launch, it created a foundation that could continue to change with the business. Over the years since, our partnership has expanded across development, experience, search, paid media and data - continually improving performance and responding to new opportunities.
What started as a transformation project has become an enduring digital partnership.
"Seeing the work we did with 7DOTS go live in 2021 was inspiring. Thanks to the tremendous effort and thought that went into it on both sides, we’re proudly considering this an early expression of our transformation journey."
Ready to identify where confidence is breaking down?
Book a free 5Cs Snapshot conversation with the team.