Supporting $6.96B* in premium revenue through SEO & Data Governance for a Global Insurance Broker

A global leader in insurance broking and risk advisory partnered with 7DOTS to embed SEO, analytics governance, and digital compliance into their operations. Through a long-term retainer relationship, we delivered a 61% increase in organic traffic, strengthened global governance, and contributed to measurable business growth.

The Problem

In 2020, the client faced the challenge of scaling their digital strategy globally. Organic traffic was a focus, data tracking was inconsistent, and compliance frameworks were under strain amid increasing regulatory requirements.

Internally, they were navigating complexity: integrating legacy systems post-acquisition, aligning global teams, and building a unified digital experience across 130+ markets. They needed more than a supplier—they needed a strategic partner to drive performance, simplify governance, and build resilience into their digital infrastructure.

The Solution

In partnership, 7DOTS supported the global insurance broker across four key areas: SEO, data and analytics, cookie compliance and strategic digital consulting.

Our approach included:

• Developing and executing a global SEO strategy to consolidate digital assets and align content with search intent.
• Redesigning information architecture and keyword frameworks to reflect service lines and sector naming conventions.
• Ongoing SEO optimisation and reporting—technical, content, and performance-based.
• Overhauling analytics pipelines using Google Tag Manager, with live dashboards providing visibility to regional teams and global leadership.
• Establishing cookie compliance governance and tag control to mitigate regulatory risk.
• Providing regular knowledge-sharing sessions to upskill internal teams across content, analytics, and marketing functions.
• Strategic oversight—ensuring the client was aware of and strategically aligning to shifts in technology, customer behaviour, industry trends and competition.

This multi-layered strategy allowed us to track progress in real time, pivot quickly based on performance data, and embed best practice across the digital ecosystem.

Metrics that Matter

• +61% organic traffic (from 91,000 to 148,000/month)
• +25% total session growth (estimated from 274,000 to 342,470/month)
• Share price doubled over five years (+110%)
• Estimated $6.96B+* in new premium revenue
• Estimated $487M+* in annual incremental premium-driven profit
• Cookie compliance governance protecting against fines up to 4% of annual turnover

 *Due to the sales lifecycle, these figures are based on suggestive modelling with benchmark figures.

The Outcome