Building a digital presence for a new era of infrastructure
We helped John Laing translate an evolving business strategy into a modern digital experience - bringing its global infrastructure portfolio, investment approach and commitment to sustainability together in one compelling platform.
The impact
The numbers behind John Laing's digital transformation
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Engagement
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Session duration
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Alignment of assets to net zero targets
John Laing
Making infrastructure happen since 1848
John Laing is a leading international investor and active manager of core infrastructure assets, with a heritage stretching back more than 175 years.
Across transportation, energy and utilities, telecommunications and social infrastructure, John Laing invests in and actively manages the assets that communities depend upon - combining long-term investment with a commitment to creating sustainable value.
The challenge
Making a changing business visible
John Laing was entering a new chapter. Its business model was evolving towards active asset management and a stronger focus on long-term sustainability, but its existing digital presence no longer reflected the organisation it had become.
The website was difficult to navigate and struggled to communicate the scale, significance and impact of John Laing's global portfolio. It also needed to serve a diverse range of stakeholders while giving internal teams greater control over the story they wanted to tell.
The brief was to:
- Reflect a changing business strategy - clearly communicating John Laing's evolving investment and asset management model.
- Bring its global impact to life - making the scale and significance of its infrastructure portfolio easier to understand.
- Put sustainability at the heart of the story - demonstrating how environmental and social considerations influence investment and asset management.
- Create clearer stakeholder journeys - making information easier to discover for investors, partners, prospective employees and other audiences.
- Empower internal teams - providing a flexible platform that made content easier to create, manage and evolve.
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The solution
The solution
Connecting strategy, story and experience
We started with strategic discovery, working collaboratively with John Laing to understand the changing business, its audiences and the messages the new digital experience needed to communicate. Those insights shaped everything from information architecture and user journeys to visual storytelling and technology - creating a platform that could communicate a complex global proposition with greater clarity and impact.
Turning business strategy into digital experience
Collaborative workshops helped us understand John Laing's evolving proposition, stakeholder priorities and ambitions for the future. We translated that thinking into a clear digital strategy, ensuring the structure, content and experience supported the wider direction of the business rather than simply refreshing its appearance.
Turn business ambition into digital direction
The outcome
From corporate website to strategic business tool
The new platform gave John Laing a digital presence better aligned with the organisation it had become - contemporary, purpose-led and focused on creating long-term value through infrastructure.
A clearer proposition and more intuitive experience make it easier for stakeholders to understand John Laing's investment model, explore its global portfolio and see the role sustainability plays across the business.
Internally, a more flexible platform gives teams greater confidence and control over their digital presence.
The result is more than a refreshed website - it's a strategic business tool capable of evolving alongside John Laing.
Ready to identify where confidence is breaking down?
Book a free 5Cs Snapshot conversation with the team.