Transforming global digital performance through search, data and governance
We helped one of the world's leading insurance brokers embed SEO, analytics and digital governance across 130+ markets - driving sustained organic growth while building a smarter, more resilient digital operation.
The impact
The numbers behind five years of digital growth
- +0%
Organic traffic
- +0%
Total sessions
- $0.00B
Estimated new premium revenue
- $0M
Estimated annual incremental premium-driven profit
* Revenue and profit figures are based on indicative modelling using benchmark figures due to the nature of the sales lifecycle.
Global insurance broker
Protecting businesses and shaping decisions around the world
Our client is one of the world's leading insurance broking and risk advisory businesses, helping organisations navigate an increasingly complex landscape of risk.
Operating across more than 130 markets, its scale creates enormous digital opportunity — but also significant complexity when it comes to delivering consistent experiences, measuring performance and maintaining effective governance globally.
The challenge
Turning global complexity into digital opportunity
With operations spanning more than 130 markets, our client needed to scale digital performance without losing control, consistency or visibility.
Organic growth was a priority, but inconsistent data tracking made performance difficult to measure. Increasing regulatory requirements were putting pressure on compliance frameworks, while acquisitions, legacy systems and globally distributed teams added further complexity.
The challenge was to:
- Create a global approach to search that could deliver sustained organic growth.
- Establish consistent, trustworthy data across markets.
- Strengthen digital and cookie governance to reduce compliance risk.
- Align global and regional teams around shared standards and best practice.
- Build the internal capability needed to sustain improvement over the long term.
Gallery
The solution
The solution
Building performance into the digital operation
What began as a digital performance challenge evolved into a long-term strategic partnership spanning search, data and analytics, compliance and digital consultancy. Working as an extension of the client's global centre of excellence, 7DOTS combined strategic oversight with hands-on delivery — improving immediate performance while embedding the governance, tools and knowledge needed to sustain it.
Building global search visibility
We developed and executed a global SEO strategy that brought greater structure to the client's digital estate, aligning content with search intent and creating a consistent approach across markets. Information architecture and keyword frameworks were redesigned around the language customers actually use, supported by continuous technical, content and performance optimisation.
Build search visibility that compounds
The outcome
From digital performance to digital maturity
Five years of continuous improvement have transformed both digital performance and the organisation's ability to manage it.
Organic traffic increased by 61%, total sessions grew by 25%, and modelling indicates that increased digital visibility has supported significant commercial value.
But the impact goes beyond traffic. The client now has stronger global governance, more reliable real-time analytics, reduced compliance risk and teams equipped with the knowledge and confidence to make better digital decisions.
7DOTS continues to work as an extension of the client's centre of excellence — combining strategic insight with operational support to keep performance moving forward.
Since 2020, this has grown into one of our most trusted and strategic partnerships. We’ve helped build a smarter, more resilient digital foundation and the results speak for themselves.
Key success metrics
Connecting digital performance to commercial impact
Improved visibility is valuable, but the bigger question is what that visibility means for the business. Our modelling connects growth in digital performance with the potential commercial impact created over the course of the partnership.
- 0+
Markets
Supported by a more consistent approach to digital performance and governance.
- 0K
Monthly organic traffic
Up from 91k
Ready to identify where confidence is breaking down?
Book a free 5Cs Snapshot conversation with the team.