Putting the power of Fram Farmers in the hands of members
We created a connected website, member platform and mobile experience for one of the UK's leading agricultural cooperatives - giving more than 1,400 farmers easier access to the services, information and insight they rely on every day.
The impact
The numbers behind a more connected membership experience
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Total sessions
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Organic CTR
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Sign ups?
Fram Farmers
Supporting the people behind British farming
Fram Farmers is a farmer-owned cooperative supporting more than 1,400 members across the UK.
By bringing together significant collective purchasing power and an extensive network of local, regional and national suppliers, Fram helps members secure better value, save valuable time and make more informed decisions for their businesses. In an industry facing increasing commercial, environmental and regulatory pressures, that support has never been more important.
The challenge
Bringing the farm office into the digital age
Fram Farmers plays an integral role in the day-to-day operation of its members' businesses - from purchasing and invoicing to market intelligence and supplier relationships. The opportunity was to make those services easier to access and use digitally, creating an experience built around the realities of modern farming.
The brief was to:
- Simplify everyday tasks - making purchasing, invoicing and account management quicker and easier.
- Bring essential services together - creating one place for members to access the tools and information they rely on.
- Put valuable insight within easy reach - giving members better access to market intelligence and commodity pricing.
- Make services accessible anywhere - supporting farmers wherever their working day takes them.
- Create a platform that could evolve - providing a flexible digital foundation for new services and changing member needs.
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The solution
The solution
Creating a digital extension of the farm office
We worked with Fram Farmers to create My Fram Farmers - a connected digital experience designed around the practical needs of its members. At its heart is a powerful member platform bringing together purchasing, financial information, market intelligence and communication in one place. Since launch, our long-standing partnership has continued to evolve the experience - introducing new functionality and extending the platform into a mobile-first app that puts Fram's services directly into members' hands.
Designing around farmers' real needs
We put members at the centre of the experience, simplifying journeys around the tasks that matter to their businesses. The result is an intuitive digital environment that makes everyday interactions with Fram easier - reducing complexity and helping members get to the information, services and tools they need faster.
Design around what users really need
The outcome
A digital experience that's become part of everyday farming
My Fram Farmers has evolved into an increasingly important part of the relationship between Fram and its members - putting essential services, information and insight within easier reach.
The mobile app has taken that experience beyond the farm office, giving members access wherever they're working while creating a more direct communication channel between Fram and its membership.
Engagement increased significantly following its launch, while integration with the existing platform avoids duplicated systems and simplifies content management for internal teams.
Most importantly, Fram now has a connected digital foundation that can continue to evolve around the changing needs of its members.
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