Turning property stories into measurable action
We helped Fine Grain Property translate its refreshed brand into a distinctive, high-performing digital experience - increasing form submission rate by 338% while creating a scalable platform for future growth.
The impact
The numbers behind a more engaging property experience
- +338%
Form submissions
- +11%
Engagement rate
- 73%
Faster mobile speed index
Fine Grain Property
Creating better places for businesses and communities
Fine Grain Property is a forward-thinking property investment and development business with a focus on creating high-quality, sustainable places where businesses and communities can thrive.
Its portfolio brings together distinctive properties with a long-term approach to investment - creating environments designed around the people and organisations that use them.
The challenge
A new brand needed a digital experience to match
Fine Grain Property had evolved its brand and strategic direction, but its existing website no longer reflected the clarity, ambition or quality of the business.
Individual properties needed greater opportunity to tell their own stories, while the overall experience had to engage investors, tenants and partners and strengthen Fine Grain's position in the market. And it all needed to be delivered against an exceptionally tight timeline.
The brief was to:
- Bring the refreshed brand to life digitally - translating Fine Grain's new strategic direction into a distinctive online experience.
- Give every property its own identity - allowing individual assets to tell richer stories while remaining unmistakably part of the Fine Grain portfolio.
- Create more engaging user journeys - helping investors, tenants and partners explore the business and take meaningful action.
- Prioritise performance and accessibility - delivering a fast, responsive experience across devices.
- Build for future growth - creating a flexible platform capable of evolving alongside Fine Grain and its property portfolio.
- Deliver at pace without compromising quality - coordinating design, development and stakeholder approvals within a highly compressed timeframe.
Gallery
The solution
The solution
Combining creative ambition with technical performance
We brought strategy, experience design and development together within a tightly coordinated delivery programme - translating Fine Grain's refreshed identity into a digital experience that could perform as strongly as it looked. A flexible design system, editorial approach to property storytelling and component-based technology foundation allowed us to move quickly without compromising the quality, performance or scalability of the finished platform.
Extending the brand into digital
We expanded Fine Grain's refreshed identity into a flexible digital design system, creating a more distinctive and human expression of the brand. Typography, bespoke patterns and iconography provide consistency across the experience, while giving individual properties enough visual freedom to establish their own identities.
Turn your brand into a digital experience
The outcome
A stronger brand experience - and 338% more form submissions
Fine Grain now has a digital platform that reflects the confidence and ambition of the business while delivering measurable improvements to the customer experience.
Engagement rate increased by 11%, mobile Speed Index improved by approximately 73% and, most significantly, form submission rate increased from 2.1% to 9.2% - a 338% uplift.
Behind those results is a flexible, component-based platform that gives Fine Grain the foundations to evolve its content and property portfolio without compromising the consistency of the wider experience.
The result is a website that doesn't simply present the brand more effectively - it turns greater engagement into meaningful action.
Key success metrics
Better experiences driving better outcomes
Underneath the visibility numbers is a platform built for what comes next: modular regional rollout, integrated CRM, advanced tracking, and measurement that connects content, search and brand activity to commercial outcomes from day one.
- 2.1% → 9.2%
Form submission rate
- 58% → 65%
Engagement rate
- 27.8s →7.6s
Mobile speed index
Ready to identify where confidence is breaking down?
Get in touch to find out how we can help you and your business thrive through digital.