One digital platform for a European powerhouse
We helped the world’s largest independent Coca-Cola bottler bring its European markets together on one digital platform - improving governance, consistency and efficiency while creating a world-class corporate experience.
The impact
The numbers behind CCEP’s digital transformation
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Organic sessions
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User engagement
Coca-Cola European Partners
Serving Coca-Cola products to over 300 million consumers
Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler and a leading European consumer goods company. CCEP serves over 300 million consumers and employ 23,500 people in 14 countries across Western Europe.
The challenge
Bringing a fragmented European digital estate together
CCEP needed to consolidate its European websites onto a single platform, creating greater consistency across markets while making its digital estate easier and more efficient to manage.
The ambition went beyond technical consolidation. CCEP wanted to create a world-class corporate digital experience that could:
- Bring multiple European websites together on a single, scalable platform.
- Improve governance while giving individual markets the flexibility they needed.
- Create greater consistency across brand, content and user experience.
- Make content management and ongoing development more efficient.
- Deliver an engaging corporate experience that would set a new benchmark for the category.
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The solution
The solution
Working alongside our agency partner, Conran Design Group, 7DOTS brought together strategy, design and technology to create a single digital platform capable of serving multiple European markets.
A multidisciplinary team worked collaboratively throughout the project, ensuring the technology enabled the creative ambition while giving CCEP the governance, flexibility and scalability needed for the future.
A scalable European platform
We consolidated CCEP's European digital estate onto a single enterprise-level, open-source CMS, creating a common technology foundation that could support multiple markets and evolve as the organisation's needs changed.
Build a platform that scales
The outcome
One platform. Multiple markets. A shared vision.
CCEP emerged with a unified European digital platform that delivered greater consistency, stronger governance and a significantly more efficient foundation for managing its digital presence.
More importantly, consolidation didn't come at the expense of experience. The new platform combined the strength and consistency of a global organisation with the flexibility required by individual markets — creating a more engaging experience for users and a more effective platform for CCEP's digital teams.
The result was a future-ready digital estate designed not simply to meet the standards of the category, but to raise them.
Ready to identify where confidence is breaking down?
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