Ale Rincon
Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
Mike Curtis
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
Angus Ord
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
Nick Williams
The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
Nick Williams
We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.
Sam Page
First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.
Nick Williams
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
Sam Page
It’s no wonder you’re questioning if you still need your website, and you’re in the right place to find answers. Things are moving so quickly these days, and as you know, you can’t assume the marketing tools which worked last year will continue to be as effective this year. Although in the case of websites, I think they’re arguably more important than ever.