Supporting $6.96B* in premium revenue through SEO & Data Governance for a Global Insurance Broker

A global leader in insurance broking and risk advisory partnered with 7DOTS to embed SEO, analytics governance, and digital compliance into their operations. Through a long-term retainer relationship, we increased their organic traffic, strengthened global governance, and contributed to measurable business growth.

In 2020, the client faced the challenge of scaling their digital strategy globally. Organic traffic was a focus, data tracking was inconsistent, and compliance frameworks were under strain amid increasing regulatory requirements.

Internally, they were navigating complexity: integrating legacy systems post-acquisition, aligning global teams, and building a unified digital experience across 130+ markets. They needed more than a supplier—they needed a strategic partner to drive performance, simplify governance, and build resilience into their digital infrastructure.

Our approach

In partnership, 7DOTS supported the global insurance broker across four key areas: SEO, data and analytics, cookie compliance and strategic digital consulting.

Our approach included:

• Developed and executed a global SEO strategy: consolidated digital assets and aligned content with search intent.
• Redesigned information architecture and keyword frameworks: to reflect service lines and sector naming conventions.
• Engaged with ongoing SEO optimisation and reporting: technical, content, and performance-based.
• Overhauling analytics pipelines using Google Tag Manager, with live dashboards providing visibility to regional teams and global leadership.
• Established cookie compliance governance and tag control: mitigated regulatory risk.
• Provided regular knowledge-sharing sessions: Upskilled internal teams across content, analytics, and marketing functions.
• Strategic oversight: Ensured the client was aware of and strategically aligning to shifts in technology, customer behaviour, industry trends and competition.

This multi-layered strategy allowed us to track progress in real time, pivot quickly based on performance data, and embed best practice across the digital ecosystem.

 The Outcome

Five years in, the client’s digital maturity has evolved significantly. They now benefit from:

• Strong SEO performance and global governance
• Real-time analytics and dashboard reporting
• Reduced compliance risk
• Internal upskilling and digital confidence

We continue to serve as an extension of their centre of excellence, bringing strategic insight, operational support, and measurable value month after month.