Retaining site authority

Gravity Media is a brand-new company with a 30-year pedigree, formed by the coming together of four established broadcast and production houses: Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment.

Its 500 people serve clients in all markets, from sport and media to news and entertainment, working all over the world from bases in the UK, Australia, USA, France, Germany and Qatar.

The outcome

7DOTS launched a new CMS website, consolidating four brands into one and positioning the new global company. Key to the success of this project was a detailed migration programme to maintain SEO value of each site, and a content strategy to build traffic for the new brand.