AI Search (GEO)
We help considered purchase brands become the answer AI gives. By combining entity clarity, answer-ready content and visibility tracking, we earn inclusion and citation across ChatGPT, Gemini, Perplexity and AI Overviews.
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The challenge
Invisible in the answer
More than 41% of buyers now research in AI first, so confidence forms before anyone reaches your site. Faster-moving competitors are being cited while your brand is left out entirely. Organic teams can neither influence nor measure it, and existing search strategies lose ground as assistants rely on structured, trusted sources.
Key challenges:
- Not appearing in ChatGPT, Gemini or AI Overviews
- Competitors being cited on your priority topics
- Organic traffic softening as AI answers grow
- No way to measure or report AI visibility
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The outcome
Outcomes that matter
We build websites that drive measurable commercial outcomes, not vanity metrics. That means focusing on what actually moves revenue, i.e., conversion, AOV, repeat purchase, and the journeys users are most likely to complete.
What you can expect:
- Higher conversion rates and increased AOV
- Better-qualified traffic from SEO, GEO and Paid
- Faster, clearer paths to purchase
- More predictable revenue and lower CAC
What we deliver
GEO is delivered as part of Total Search Visibility, which brings organic search, GEO and content together as one programme. Each element strengthens the signals AI systems use to decide who to trust.
GEO strategy & audit
A baseline of where you appear today, and the priority topics worth competing for
Answer Engine Optimisation
Structuring content so search engines can lift it directly into answers
LLM optimisation
Making your content easier for large language models to interpret and trust
Entity & credibility building
Clear entities, factual consistency and the third-party signals AI systems weigh
Answer-ready content
Content written and structured to be quoted rather than only found
AI visibility tracking
Mention rate, citation frequency, recommendation status and sentiment, reported over time
Client work
Results that speak for themselves
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Explore our other solutions
- AI Consulting & Enablement
AI Consulting & Enablement
We set the commercial direction for AI and build the capability your teams need to act on it.
- AI Development & Automation
AI Development & Automation
We build the agents, automations and integrations that turn an agreed direction into working systems.
We can help if you're facing...
- Low activation despite healthy traffic
- High drop off on key journeys, onboarding, checkout, forms
- Inconsistent UI across regions or brands slowing delivery
- Accessibility debt or Core Web Vitals issues
- Rising support volume for "how do I..." tasks
- Design debt locking engineering velocity